Another superb novel from J. A. Jance, the acclaimed author of Kiss of the Bees.
Special Offers are audio books with special discount arrangements from the publishers.
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. -Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. -Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez! -Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
Normal in-store, physical product price: $18.98
SuperFoods Rx is based on a simple but profound premise: some foods are dramatically better than others for our health and longevity.
Steven Pratt, M. D, witnessed the positive results that occurred when his patients changed their diets to include certain powerhouse foods—those he has identified as SuperFoods. Backed by research on 14 of the most nutrient-dense foods, this audio gives you the tools to more energy, protection against disease, and a healthy lifestyle.
Steve Pratt. M. D., is an authority on the role of nutrition and lifestyle in the prevention of disease and optimizing health, and the author of the bestselling SuperFoods Healthstyle. He is a senior staff ophthalmologist at Scripps Memorial Hospital.
Kathy Matthews has coauthored several health and medical bestsellers including SuperFoods Rx and Medical Makeover.
Normal in-store, physical product price: $29.95
